Having a functional and accessible website is essential for any business, including those in the cannabis industry. But it’s not just about aesthetics and content; ensuring that your website is accessible to all users, including those with disabilities, which is equally important and can help you avoid penalties and costly lawsuits.

Understanding ADA Compliance
The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including websites. Ensuring ADA compliance means making your website accessible to people with disabilities, such as those with visual, auditory, motor, or cognitive impairments. State laws also supplement in ADA compliance in some cases and can be more strict.

Conduct an Accessibility Audit
Start by conducting an accessibility audit of your cannabis website. Use available AI tools or seek assistance from experts who can evaluate your site for potential accessibility barriers. Identify issues that need improvement, such as alt text for images, proper headings, form labels, and keyboard navigation.

Provide Alternative Text for Images
Images play a crucial role in web design, but they can be a challenge for visually impaired users. By adding descriptive alternative text (alt text) to images, screen readers can convey the content to users who cannot see the images.

Create Clear and Descriptive Headings
Organize your website’s content using clear, descriptive headings (e.g., h1, h2, h3, etc.). Properly structured headings help screen readers and all users understand the website’s layout and content hierarchy.

Ensure Keyboard Accessibility
Some users may be unable to use a mouse, relying on keyboard navigation instead. Ensure that your website can be navigated using only the keyboard, making it easier for those with motor disabilities to access your content.

Make Videos and Audio Content Accessible
Provide captions, transcripts, and audio descriptions if your website includes videos or audio content. This makes the content accessible to users with hearing impairments.

Test for Compatibility with Assistive Technologies
Regularly test your website’s compatibility with various assistive technologies, such as screen readers and voice recognition software. These tests will help you identify and fix any accessibility issues that arise.

Joshua Bam, Attorney